What a couple of months these has been for the market research industry! With the Insight Show now behind us, Paris’s The Printemps des Etudes took the spotlight in the wakes of all other events held in this time period, and what a busy period that was. We always expect something more from the most valuable event in Paris concerning the Market Research industry – we should know, as Sample Solutions has been a staple on the Trade Show for a couple of years now. Veterans? Some may call us that and we won’t take issue with it ! But
Happy Rooster Year! The new year of 2017 has just begun and some of our clients (and employees) are about to celebrate the lunar new year. Being a multicultural company both on the inside and outside, Sample Solutions gets to celebrate quite some holidays and on this occasion, Sample Solutions wishes you a happy, prosperous and healthy lunar new year of the Rooster. A few fun trivia. Each year, the Chinese calendar assigns an animal from a rotating zodiac of 12 animals. The 12 animals cycle through rat, ox, tiger, rabbit, dragon, snake, horse, goat, monkey, rooster, dog and pig.
The year is 2017. The rise of technology and digital communication has been multi-present and omnipotent and there must be no doubt about implementing them in their daily business activities. That being said, at the present time in terms of communication, there is no doubt that mobile phone technology is exploding and usage becoming prolific; in fact, “the cell phone is the most quickly adopted consumer technology in the history of the world” – a fact that plenty market researchers have been starting to fully grasp and quick to find ways to utilize. It is reported that in 2013, 91
How it works The purpose of the 2 Way SMS Surveys (also known as the “Ping-Pong” method) is using questions in the form of SMS messages that allow us to gather the opinions of a large sample through an SMS dialogue which resembles a chat flow. This survey method has enormous and various benefits. Benefits Mobile Phone accessibility: access to phones without the Internet; Global coverage: Reach even in inaccessible areas; Focused: Clear and concise responses; Participants are in control: increase of response rates. Conclusion SMS is clearly the dominant method for widespread communication use, therefore the logical choice of
Last week Daniel Boonman—client service director at Sample Solutions—held a B2B sampling workshop at USP Marketing in Rotterdam. USP, based in the Netherlands, is a market research and consulting agency specializing in construction, DIY, installation and real estate markets. Founded in 1993, USP is now an international player consisting of multiple subsidiaries with over 40 researchers and consultants. After a few cups of coffee and a nice chat with new and experienced project managers, Daniel shared an interactive presentation on building quality B2B sample. In his presentation, Daniel laid out a roadmap for success by guiding the managers through the sampling
Many new and exciting things are happening at Sample Solutions. Last November we announced the opening of our office in Skopje, Macedonia. Since then we have continued to experience high growth and our continuing to expand our product and service offerings. With growth comes change, in order to better meet our clients’ needs and growing portfolio we have established a new management team. Daniel Boonman will now be the head of our client services division. Daniel will be responsible for managing and growing our client base, as well as providing customer support. With a technical background, he is able to
Fast-paced technological developments have forced researchers to seek out new opportunities to connect people. In today’s world, mobile technology and its users have surpassed the use of desktop computers, as can be seen in the table below. Therefore, the next logical step for the research world should be to follow this trend and target consumers and respondents via mobile surveys. There are two ways to gather valuable surveys by using SMS. These methods are One-way SMS surveys and Two-Way SMS surveys. 1. ONE WAY SMS One Way SMS Surveys are a method used for creating online surveys that are mobile