Lifepanel
The next generation online Probability Panel in Europe
Lifepanel was founded with the mission to provide the research industry access to an independent online probability panel with methodological rigor.
Countries covered
Probability-Based Respondents
Scientific insights into European households
We are building Lifepanel from decades of Social Research and policy experience, and together with key partners, that have verified each step of the sampling process.
Scientific Design
Maximum Coverage
Real Panelists
We recruit our panelists by random selection and access to the panel is invite-only from offline sources.
European coverage
Transparent Results
Real Data
Lifepanel is weighted to be representative of the entire residential adult population.
European Focus
Country Coverage
The panel respondents are recruited from landline and mobile telephone frames for the national phone frames in European countries. With internet and phone access reaching close to full coverage in most European countries, we have a fairly representative sample of the European population.
Certifications
Recognized by global research standards
A yearly re-certification for ISO 27001, ISO 20252 in combination with a dedicated policy document, sampling methodologies and quality structure ensures enterprise level sampling quality.
- ISO/IEC 27001
- NIST
- GDPR Ready
Closed Panel
Lifepanel is a strict invite-only panel
Every phone number is linked up with a a unique ID which acts like a password. This prevents individuals from registering themselves.
Real Data
Transparent Results beyond Survey Data
We provide a full breakdown of response rates, demographics of the completes, total number of invited panel members, weighted results and unweighted results as well as selection probabilities for each respondent.
Frequently Asked Questions
Got any questions? We’re here to help
Most recent studies showcase that full probability samples provide the most precise data. Studies that utilize a probability sample combined with an opt-in sample are less accurate than studies that make use of full probability samples. Least accurate are surveys comprised entirely of opt-in panel sample*.
Lifepanel is a fully probability-based panel since it recruits randomly selected panelists from a probability based sample source that reflects the population of 16 and over of a given country (Single or Dual-Frame RDD).
The data obtained from this panel can statistically represent the target population with a known margin of error. Lifepanel is a strict invite-only panel and does not allow standalone volunteering or referrals to be part of Lifepanel. All respondents must be selected randomly, invited and verified by phone to participate.
*The Accuracy of Measurement with probability and non-probability survey samples by Bo MacInnis, Jon A. Krosnick, Annabell S. Ho, Mu-Jung Cho, POQ, Vol 82, No. 4, Winter 2018, pp. 707-744
We provide several files with every delivery:
- Clean and weighted data available in a variety of formats (e.g. Excel, SPSS, .csv etc.)
- Additional outputs to meet your needs: from analysis tables and significance testing to complex multi-variate regressions analysis and segmentations; from slide-decks to detailed reports
- Weighted crosstabs with standard demographics
- Weighted SPSS data file with standard demographic variables from the survey or panelist profile data (also available in Excel, CSV, or SAS)
- Methods report
Since the respondents are recruited via phone, it represents the entire population with access to phone aged 16 and over of a given country.
The majority of the panel members are invited to surveys via SMS, Email and WhatsApp while a small percentage is interviewed via phone to ensure the non-online part of the population is covered as well.
Lifepanel Applications
Whether you are evaluating a policy, conducting academic research, contributing to public debate, or lobbying for a cause, Lifepanel provides high quality representative data in a short timeframe.
Probability Based
Lifepanel makes use of a high-quality recruitment method that provides robust data from a representative sample at affordable prices, including under-represented groups and the offline population. From recruitment to a completed interview, all selection stages can be provided transparently.
Representative Surveys & Real Data
If you want real data from randomly chosen participants and balanced demographics rather than professional survey takers and suspicious data.