The next generation online Probability Panel in Europe

Lifepanel was founded with the mission to provide the research industry access to an independent online probability panel with methodological rigor.


Countries covered


Probability-Based Respondents

Scientific insights into European households

We are building Lifepanel from decades of Social Research and policy experience, and together with key partners, that have verified each step of the sampling process.

Scientific Design

Scientific Design

We built an online probability panel, based on a representative, dual-frame RDD sample.
Maximum Coverage

Maximum Coverage

The panel respondents are recruited from landline and mobile telephone frames.
Real Panelists

Real Panelists

We recruit our panelists by random selection and access to the panel is invite-only from offline sources.

European coverage

European coverage

We have covered 6 European countries and 3 more are being launched soon.
Transparent Results

Transparent Results

We provide a full breakdown of response rates, including demographics of the completes.
Real Data

Real Data

Lifepanel is weighted to be representative of the entire residential adult population.

European Focus

Country Coverage

The panel respondents are recruited from landline and mobile telephone frames for the national phone frames in European countries. With internet and phone access reaching close to full coverage in most European countries, we have a fairly representative sample of the European population.


Recognized by global research standards

A yearly re-certification for ISO 27001, ISO 20252 in combination with a dedicated policy document, sampling methodologies and quality structure ensures enterprise level sampling quality.

Closed Panel

Lifepanel is a strict invite-only panel

Every phone number is linked up with a a unique ID which acts like a password. This prevents individuals from registering themselves. 

Real Data

Transparent Results beyond Survey Data

We provide a full breakdown of response rates, demographics of the completes, total number of invited panel members, weighted results and unweighted results as well as selection probabilities for each respondent.

Frequently Asked Questions

Got any questions? We’re here to help

Access Panel or Lifepanel?

Most recent studies showcase that full probability samples provide the most precise data. Studies that utilize a probability sample combined with an opt-in sample are less accurate than studies that make use of full probability samples. Least accurate are surveys comprised entirely of opt-in panel sample*.

Lifepanel is a fully probability-based panel since it recruits randomly selected panelists from a probability based sample source that reflects the population of 16 and over of a given country (Single or Dual-Frame RDD).


The data obtained from this panel can statistically represent the target population with a known margin of error. Lifepanel is a strict invite-only panel and does not allow standalone volunteering or referrals to be part of Lifepanel. All respondents must be selected randomly, invited and verified by phone to participate.


*The Accuracy of Measurement with probability and non-probability survey samples by Bo MacInnis, Jon A. Krosnick, Annabell S. Ho, Mu-Jung Cho, POQ, Vol 82, No. 4, Winter 2018, pp. 707-744

Lifepanel Weighting Procedures
The Lifepanel is weighted to be representative of the entire residential adult population of a specific country. The first step in the weighting process is the application of a base weight that accounts for the DFRDD (or single mobile frame) sample design and the within-household sampling of one respondent aged 16 and over. Following the base weight, the panel is calibrated to correct for differential participation along demographics such as age, urbanicity, gender, region, employment status and education. Benchmark distributions are obtained from the most recently available data Eurostats and dedicated national registers. Final weights for the Lifepanel survey data reflect individual respondents’ probability of selection into the sample and are again calibrated to country benchmarks to ensure that Lifepanel survey data accurately represent the opinions of a given country.
Lifepanel Standard Deliverables

We provide several files with every delivery:


  • Clean and weighted data available in a variety of formats (e.g. Excel, SPSS, .csv etc.)
  • Additional outputs to meet your needs: from analysis tables and significance testing to complex multi-variate regressions analysis and segmentations; from slide-decks to detailed reports
  • Weighted crosstabs with standard demographics
  • Weighted SPSS data file with standard demographic variables from the survey or panelist profile data (also available in Excel, CSV, or SAS)
  • Methods report
Which part of the population is covered?

Since the respondents are recruited via phone, it represents the entire population with access to phone aged 16 and over of a given country.

The majority of the panel members are invited to surveys via SMS, Email and WhatsApp while a small percentage is interviewed via phone to ensure the non-online part of the population is covered as well.

When should you consider Lifepanel?
Lifepanel Applications

Whether you are evaluating a policy, conducting academic research, contributing to public debate, or lobbying for a cause, Lifepanel provides high quality representative data in a short timeframe.

Probability Based

Lifepanel makes use of a high-quality recruitment method that provides robust data from a representative sample at affordable prices, including under-represented groups and the offline population. From recruitment to a completed interview, all selection stages can be provided transparently.

Representative Surveys & Real Data

If you want real data from randomly chosen participants and balanced demographics rather than professional survey takers and suspicious data.

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