B2B Digital Recruitment for Qualitative Studies: Advantages Over “Traditional” B2B Panels
Before we dive into the heart of the topic, it is important to distinguish between traditional B2B panels and the B2B digital […]
The Evolution of CATI: Why It Still Matters in 2024
In today’s fast-paced, tech-driven world, the methods we use to gather information have changed dramatically. Yet, despite all the advancements, one tried-and-true […]
Combining Online Surveys and Telephone Interviews to Reach White-Collar Professionals
A Strategic Approach for Market Research Reaching white-collar professionals for market research can be a challenging task. These individuals are often busy, […]
Understanding Mixed-Mode Surveys: An In-Depth Exploration
Multiple survey modes have proven to be highly effective ways of conducting surveys, hence mixed-mode projects are becoming more commonplace in the […]
The Art of B2B Market Research: How to Secure Meaningful Participation and Quality Data
In today’s dynamic B2B landscape, understanding the intricate web of needs, preferences, and behaviors that drive B2B professionals is paramount. This knowledge […]
The Essential Guide to RDD Telephone Samples in Europe
Random Digit Dialing, or RDD, is a method used to gather information through telephone surveys. It helps researchers collect data from a […]
Cultural and Ethnic insights using the Onomastic Approach in B2C sampling
Leveraging the Onomastic Approach in B2C Sampling: Insights from Sample Solutions The onomastic approach, which involves analyzing names to infer cultural and […]
Why B2B Market Research is Essential for Big Companies?
In the cutthroat world of B2B operations, big companies can’t afford to rest on their past achievements. Brand recognition and market share […]
Innovative Approaches in B2C Lifestyle Surveys: The Role of RDD
B2C (Business-to-Consumer) lifestyle surveys provide valuable insights into consumer behaviors, preferences, and trends and knowing consumer lifestyles is the key for businesses […]
