Daniel Presents B2B Sampling at USP Marketing
Last week Daniel Boonman—client service director at Sample Solutions—held a B2B sampling workshop at USP Marketing in Rotterdam. USP, based in the […]
Improving your CATI Fieldwork – Part 2
In the previous week, we discussed various means for improving CATI Fieldwork for B2B projects using advanced sampling techniques. This week we […]
Improving your CATI Fieldwork – Part 1
Various methods exist to improve CATI Fieldwork with regard to Interviewer training, Dialer, incentives etc. Often overlooked is the actual sampling: whether it […]