B2B Recruitment
Market sentiment analysis among Institutional Investors on 3 continents
Exploring and analyzing the market sentiment among institutional investors across key global regions, including the UK, Europe, Australia, and the US.
Project Name
Market sentiment among institutional investors across key global regions
Projects Timeline
3 weeks, Q4 2024
Services
Sample Selection
Research Type
B2B Sampling
Table of Contents
Key Metrics
Highly-targeted Respondents
Continents
Weeks
1
Project Background
The study specifically focused on individuals who are currently or have previously played a role in fund allocation within institutional investment organizations. This includes professionals working in Fund of Funds, Multi-Manager, Family Offices, Endowments and Foundations, and Sovereign Wealth Funds.
The project required reaching this very specific audience within a challenging timeframe of three weeks. This tight timeline and the need for accurate representation across multiple markets added complexity to the recruitment process.
2
Project Challenges
Engaging a specialized audience of institutional investors presents several challenges. Identifying the key decision-makers within these organizations, particularly those responsible for fund allocation, is especially difficult due to the limited availability of publicly accessible information about this demographic. Successfully connecting with these professionals requires extensive research and dedicated outreach efforts.
Geographically, recruitment in Australia posed the greatest difficulty. While other regions such as the UK, US, and Europe yielded relatively better response rates, the limited pool of relevant professionals in Australia demanded additional focus and effort.
The tight three-week timeline further compounded these challenges. To meet the deadline, additional sample pools had to be prepared, and supplementary email campaigns were launched to accelerate recruitment.
Another significant challenge was the comparatively low incentive offered for participation. Given the seniority and exclusivity of this target group, the incentive was less attractive, leading to a lower-than-usual response rate. Despite these challenges, effective strategies were implemented to ensure the project remained on track.
3
Solution Provided
To address the challenges of recruiting decision-makers within institutional investors, a multifaceted approach was employed. Targeting efforts focused on specific job titles within the industry, ensuring that only relevant professionals were engaged. Respondents were sourced primarily from an in-house database, supplemented by carefully designed screening questions to filter out individuals who did not fit the required criteria.
To overcome regional challenges, particularly in Australia, LinkedIn campaigns were launched to extend the recruitment reach and attract qualified respondents. These campaigns complemented traditional outreach methods, enhancing the overall pool of potential participants.
The three-week timeline required prioritizing specific job titles and increasing the frequency of outreach efforts. Additional sample pools were prepared, including direct email campaigns, to reach a broader audience and compensate for the lower-than-usual response rates.
By combining targeted job title identification, enhanced screening processes, and supplementary outreach methods, the recruitment efforts successfully addressed the project’s challenges and maintained its progress within the set timeframe.
4
Sampling Process
The sampling process combined internal database resources with targeted LinkedIn outreach to recruit respondents. This approach ensured access to a diverse pool of qualified professionals who met the project’s stringent requirements.
1
Screening Questions
To maintain relevance, screening questions were embedded in the survey to identify participants who were decision-makers within their organizations. Only those who confirmed their role in fund allocation were allowed to proceed further in the survey, ensuring the integrity of the sample.
2
Regional Screening
All available contacts across the targeted regions—UK, US, Europe, and Australia—were utilized. A region-specific screening question ensured that respondents were accurately categorized by their location, with non-targeted regions filtered out.
3
Real-time Tracking of completes
To monitor progress and maintain the required quotas, redirects were implemented within both the internal and client systems, allowing real-time tracking of completed surveys. This system facilitated efficient response management and ensured the project stayed on track.
5
Results and Outcomes
The recruitment efforts yielded a high-quality sample of 50 respondents, ensuring alignment with the target audience criteria without introducing biases. All participants were randomly sourced from an internal database and external outreach efforts, with no reliance on panel members or pre-screened groups.
The study provided actionable insights that fulfilled the client’s research objectives across the targeted regions.
Feedback from a respondent highlighted that the incentive offered was less appealing for professionals of this caliber. Adjusting the incentive structure for future projects is an actionable insight that can facilitate even smoother recruitment in similar studies.
Client Satisfaction
The client expressed satisfaction with the execution and the quality of the respondents, emphasizing the relevance and depth of the collected data.
Key Take-aways
Key takeaway from the project was the importance of considering working with benchmark studies, which
for some audiences can result better than working with incentives.
6
Conclusions
The project was successfully completed within the three-week timeline, meeting the objectives of gathering valuable insights into market sentiment among institutional investors.
What we concluded is that conducting benchmark studies could also provide valuable insights for understanding performance and setting realistic goals. Unlike incentive-based methods that emphasize short-term motivation, benchmark studies appeal to those prioritizing strategic alignment and evidence-based decisions.
For inherently motivated teams or stakeholders, benchmarks can be more effective than incentives. Utilizing benchmark studies fosters a culture of continuous improvement and shared learning, serving as a strong alternative or complement to incentive-based strategies.
