Sample Solutions gets re-certified for ISO 20252:2019 including the entire Lifepanel Operations

We are delighted to announce that Sample Solutions has achieved re-certification for ISO 20252:2019, the international standard for market, opinion, and social research. This milestone underscores our unwavering commitment to delivering high-quality research services and maintaining rigorous quality management systems.

The re-certification process involved a comprehensive audit of our procedures, ensuring adherence to the latest industry standards. A significant focus was placed on our probability-based panel, Lifepanel, which exemplifies our dedication to methodological rigor and data integrity.

Lifepanel: Elevating Research Standards

Lifepanel is our next-generation online probability panel, meticulously designed to provide researchers with access to scientifically robust data. Key features include:

• Scientific Design: Built on a representative, dual-frame Random Digit Dialing (RDD) sample, Lifepanel ensures comprehensive coverage and minimizes sampling bias. Sample Solutions
• Maximum Coverage: Recruitment from both landline and mobile telephone frames enhances reach across diverse demographics. Sample Solutions
• Real Panelists: By employing random selection and invite-only participation, Lifepanel maintains the authenticity and reliability of its respondents. Sample Solutions
• European Focus: Currently covering seven European countries, with plans for expansion, Lifepanel offers valuable insights into European households. Sample Solutions

Commitment to Quality and Compliance

Our adherence to ISO 20252:2019 reflects our dedication to standardized sampling practices and access panel management. This certification ensures that our methodologies align with global best practices, enhancing the credibility and comparability of research findings.

In addition to ISO 20252:2019, Sample Solutions holds ISO 27001 certification, demonstrating our commitment to information security and data protection.

What aspects does the ISO 20252 standard cover?

The standard covers all of the core areas of the research and data collection process including:

• -Client quoting
• -Online and CATI data collection
• -Scripting and data processing
• -Survey management, sampling and QC processes
• -Advanced analytics
• -Qual and quant research
• -Coding
• -Panel management
• -IT, HR and data security
• -Panel Data Quality Assurance

Of course not all items are relevant for any business. Looking at Sample Solutions, the items related to client quoting, cata data collection, sampling and QC processes, analytics, quantitative research, panel management and lastly IT, HR and data security are relevant.

Why you should get certified for ISO 20252?

Looking at Sample Solutions, creating the processes for ISO 20252 has helped us to document and follow processes, clearly figure out where processes go wrong (and they do occasionally…), document flaws, deal with customer complaints and suggestions, work on a continuous improvement of our products and service and also articulate goals for quality improvements from year to year. 

1. Ensuring Methodological Rigor: ISO 20252 certification sets forth a standardized approach to conducting market research. It outlines the necessary steps and methodologies required to collect, analyze, and report data accurately. By adhering to these guidelines, market research companies can ensure their probability panels follow a consistent and rigorous methodology, minimizing errors and bias in the data collection process. The same goes for the same process of sampling. 
2. Enhancing Data Quality: With ISO 20252 certification, market research probability panels are held to a higher standard when it comes to data quality. The certification requires organizations to establish robust quality control measures, including regular audits and checks to validate the accuracy and reliability of the data collected. This ensures that the information gathered from probability panels is trustworthy and can be used with confidence by businesses for decision-making purposes.
3. Protecting Participant Privacy: ISO 20252 certification emphasizes the importance of protecting participant privacy during market research studies. It requires organizations to obtain informed consent from participants and implement measures to safeguard their personal information. By complying with these privacy standards, market research companies build trust with participants, encouraging greater participation rates and ensuring the ethical treatment of individuals involved in the studies.
4. Facilitating International Collaboration: ISO 20252 certification is an internationally recognized standard, enabling market research companies to collaborate seamlessly across borders. With this certification, organizations can demonstrate their commitment to following global best practices, making it easier to establish partnerships and exchange data with other certified market research firms. This facilitates the sharing of knowledge and expertise, ultimately benefiting the industry as a whole.
5. Boosting Client Confidence: ISO 20252 certification serves as a mark of credibility for market research probability panels. When businesses work with certified organizations, they can have confidence in the reliability and accuracy of the data they receive. This certification demonstrates that the market research company has implemented robust processes and quality control measures, ensuring that the insights provided are based on sound methodology and rigorous data collection practices.

ISO 20252:2019 certification for Sample Solutions

More specifically, ISO 20252:2019 establishes globally recognized terms, definitions, and service requirements for project management in market research organizations. Processes outlined in ISO 20252:2019 are designed to produce transparent, consistent, well-documented and error-free methods of conducting and managing market research projects. The implementation of a management system based on ISO 20252:2019 enables organizations to regulate the challenges of carrying out cross-border, multi-country research studies with greater quality assurance.

Sample Solutions` decision to become ISO 202525 certified is a proactive one that not only anticipates the demands of our customers, but also demonstrates our commitment to providing quality products and services.

Our decision to work towards ISO 20252:2012 accreditation demonstrates the commitment to providing a high-quality and consistent products and services to our clients and our ongoing investment in technology, development and personnel improvement.

To become ISO 20252:2012 compliant, Sample Solutions underwent an evaluation process that included quality management system development, a management system documentation review, audit and initial assessment which was very successful as no non-conformance was identified.

Managing Director Carsten Broich comments:

The ISO re-certification showcases the team efforts in our development, data, sales and HR team to continuous improvements. During last years audit we stressed out goal to have an entire panel management system up and running as welll as aiming fro 25.000 panel members that go through our vigorous offline-only and probability-based recruitment mechanism I am extremely greatful for the work of my colleagues during the last 12 months in building a compliance and respondent-fcosused panel environment that provies fair incentives for their authentic views.

Commitment to Quality and Compliance

Our adherence to ISO 20252:2019 reflects our dedication to standardized sampling practices and access panel management. This certification ensures that our methodologies align with global best practices, enhancing the credibility and comparability of research findings.

In addition to ISO 20252:2019, Sample Solutions holds ISO 27001 certification, demonstrating our commitment to information security and data protection.

Looking Ahead

As we celebrate this achievement, we remain focused on continuous improvement and innovation. Our goal is to provide researchers with reliable, high-quality data that informs decision-making and drives meaningful insights.

We extend our gratitude to our clients and partners for their trust and support. Together, we will continue to advance the standards of research excellence.

For more information about Lifepanel and our services, please visit our Lifepanel page.