Traditionally the end of October was always reserved for the biggest market research fair in Munich – Research & Results but as the Covid19 pandemic changed the way we live and work for good, this year we had the opportunity to attend Succeet21.
Following the footsteps of R&R, the fair took place at the same location, the MOC center, and at the same time of the year. Our colleagues Tijana, Elena, Sara and Carsten were representing Sample Solutions and attended the event as visitors.
Despite the difficult circumstances, the Succeet team managed to introduce a successful fresh restart and adjust to the “new normal”. After almost two years of working in the Zoom and Teams environment we were finally able to meet again colleagues and clients live. Even with everyone wearing masks one could easily notice the excitement and laughing eyes of the attendees to the first face to face reunion in the market research industry in 2 years. Compared to 2019 when they hit a record with 3,400 attendees, this year it was less crowded with around 1500 registered participants. The aisles were much wider and the distance between stands was bigger than before which contributed to everyone feeling safe and comfortable.
The relaxed atmosphere allowed more in-depth discussions, longer and meaningful conversations with clients without experiencing stress not to miss anyone or being under time pressure.
It was a great opportunity to catch up with old friends, connect with new faces from the industry and share the latest trends and developments made in the market research sector. There were a variety of topics we discussed such as “Using Big Data in Survey Sampling”, the lessons learned regarding “Data Collection challenges in Sub-Saharan Africa during the pandemic” and shared the topic of our upcoming webinar – “How to use automated email campaigns for Survey Recruitment”(stay tuned).
As usual the first evening of the fair was once again celebrated with the Research Club at the Kongress Bar. Networking and exchanging business cards feels better while tasting the Bavarian cuisine and enjoying the German beer with new and familiar faces.
For Sample Solutions, Succeet21 was a true highlight of 2021 and was really special. We are definitely coming back for Succeet22 and hopefully next year with even more participants.
Carsten Broich
Carsten is the founder of Sample Solutions and Lifepanel with over a decade of sampling and social research experience. A trained aerospace engineer who discovered his love for random phone numbers.
