What defines a Key Opinion Leader as a KOL and why they are relevant for you!
Research with regard to key opinion leader (KOL) in the past has shown that a number of parameters are to be considered […]
RDD Sample Generation
In this article, we will outline RDD Sample Generation in multiple steps. Random Digit Dialing, commonly known as RDD, is a cost […]
SMS Whitepaper
According to the International Telecommunication Union (ITU), cell phone penetration in large parts of Africa has reached levels beyond 100%. The question […]
Improving CATI Fieldwork by blending CATI with SMS data collection
This article is the last in the series of discussing how CATI fieldwork, in general, can be enhanced by the usage of […]
One-Way SMS VS. Two-Way SMS
Fast-paced technological developments have forced researchers to seek out new opportunities to connect people. In today’s world, mobile technology and its users […]
Improving your CATI Fieldwork – Part 2
In the previous week, we discussed various means for improving CATI Fieldwork for B2B projects using advanced sampling techniques. This week we […]
Improving your CATI Fieldwork – Part 1
Various methods exist to improve CATI Fieldwork with regard to Interviewer training, Dialer, incentives etc. Often overlooked is the actual sampling: whether it […]
Going a step backwards: How to reach the next billion?
With more research methods converging to online from offline, it might sound self-speaking to follow the trend and abandon traditional modes of […]
