The main business sectors in Montenegro include tourism, agriculture, energy, and manufacturing. Montenegro’s picturesque landscapes and rich cultural heritage attract a large number of tourists each year, making tourism a key contributor to the country’s economy. Agriculture plays a significant role in Montenegro, with the production of fruits, vegetables, and livestock being major industries. The energy sector in Montenegro is also growing, with investments in renewable energy sources such as hydropower and wind farms. Additionally, manufacturing industries, particularly in metal processing and food processing, are prominent in the country. When conducting market research in Montenegro, it would be important to consider the unique cultural and geographical factors that can impact consumer behaviors and preferences. Understanding the tourism industry and the needs of both domestic and international tourists would be essential for businesses looking to enter the market. Researching agriculture production and distribution channels would provide insights into opportunities for partnerships with local farmers. Furthermore, studying the energy sector and manufacturing industries would help identify potential areas for investment and growth in Montenegro.