Research with regard to key opinion leader (KOL) in the past has shown that a number of parameters are to be considered when targeting or when deciphering who influences media or a certain target group.
A summarized set of criteria can be used for Key Opinion Leader (KOL):
- Involved in setting up policies and guidelines in organizations and public entities
- Often key decision makers are a key opinion leader
- Often co-workers seek advice or guidance
- Often speak at conferences on a various level (regional and national)
- Have a track record of published articles
- Can be classified as early adaptors for new technologies and trends
A way to consider this key question has been recommended by a leader in a non-related field, by doing the following:
“A possible tactic which I have seen for identifying Key opinion leader KOL’s is to ask everyone in a certain peer group to write down the names of the 2 or 3 people … they most respect and whose opinion they value. That’s it – no qualifiers, no detailed explanations like respect for what. Who are the 2 or 3 people you most respect? Collect all the answers and look for the names that show up most often. Those will be your key opinion leaders.”
… Key Opinion Leaders (KOL) are the people within a group who are the most influential.
In your area of expertise, as you develop your strategies to make changes or implement solutions, new products or services, it is important to think about these issues and determine, in your sector, “What defines a Key Opinion Leader as a KOL?”
The question remains: How can you target or get to know the opinion of key opinion leader?
Sample Solutions provides direct access to Key Opinion leader in the US, Australia, and the UK.
Here is an example of counts that we have available for the US:
Contact us for more information on how we can provide sampling options for Key Opinion Leader in your target market.
This article was posted in the category Sampling and contains the following keywords: key opinion leader, KOL, target market
Carsten Broich
Carsten is the founder of Sample Solutions and Lifepanel with over a decade of sampling and social research experience. A trained aerospace engineer who discovered his love for random phone numbers.
