What a couple of months these has been for the market research industry! With the Insight Show now behind us, Paris’s The Printemps des Etudes took the spotlight in the wakes of all other events held in this time period, and what a busy period that was.
We always expect something more from the most valuable event in Paris concerning the Market Research industry – we should know, as Sample Solutions has been a staple on the Trade Show for a couple of years now. Veterans? Some may call us that and we won’t take issue with it ! But what’s the biggest reason for taking a break from the rainy and foggy Dutch spring by heading to the city of light, Paris, to attend Le Printemps des Etudes, except for the obvious naturally?
In the past, this two-day event offered irresistible tools that Sample Solutions needed to present our offering and new solutions, boost customer loyalty and extend our network of existing and prospective clients, as well as to hold individual meetings in a discrete, sector-focused atmosphere – in short, everything a small but quality business like ours needs.
Let’s get back to the present or more precisely, what was our experience this year? Our Client Service Director, Quan Do, comments on his tremendous trip : ” The first day of the fair started at 9.30, which allowed our team plenty of time to get breakfast and finalize the stand one last time. Though not in the center of the venue, we still inherited quite some good traffic from the big stands nearby. The day went by fast and productively as we spoke to a lot of new people, which was a very good opportunity for us as we have not really touched the French market too much. We finished the first day with the reception drinks from the organizer and had another good night with quite a bit of champagne before heading to the after party with the exhibitors we met at the fair – a perfect finish to the end of a successful day”.
To be honest, we didn’t expect anything less. The event this exciting and filled with attendees and exhibitors from around the world was as always, of good value to us when comparing the cost and the provision from the fair organizer against other events. Le Printemps des Etudes is getting better every year and we made the right choice to be an exhibitor this year among over 60 other companies – The Printemps des Etudes gathering was therefore conceived on the basis of Sample Solutions’ expectations and is now the industry event of the year.
For all the questions that you may have, don’t hesitate to contact us!
Carsten Broich
Carsten is the founder of Sample Solutions and Lifepanel with over a decade of sampling and social research experience. A trained aerospace engineer who discovered his love for random phone numbers.
