Every job has its milestones and last week, I hit a big one, my first business trip with Sample Solutions! Destination? Succeet25 in Wiesbaden, Germany. Succeet is an annual event, a leading international trade show, where decision-makers from corporate market research and customer management gather to connect with top players in the industry. As someone new to the industry, I wasn’t entirely sure what to expect, but let’s just say it did not disappoint.
Heading off to Succeet25 in Wiesbaden, Germany
One of the best parts of the trip was traveling with my colleagues Medina, Marija, Elena, and Carsten. Whether we were navigating the event, bouncing ideas off each other, or simply trying to find the best coffee to keep us going, they made the whole experience even more enjoyable. Conferences can be intense, but having a great team around makes all the difference.
Our trip kicked off on a high note with an amazing Thai dinner on our first night. Between the great food and even better company, it was the perfect way to settle in before diving into the busy days ahead. I think I can safely say we all left that restaurant feeling full, happy, and ready to take on Succeet25 (or, at the very least, ready for a food coma).
Experience & Learning at the Succeet25 Event
Succeet25 was a powerhouse of insights and networking, bringing together 2,700 participants, 134 exhibitors, and 155 presentations on key industry trends. Attending as visitors gave us the flexibility to explore exhibitor stands, engage with clients, and connect with new professionals in a more relaxed setting.
A standout moment for us was B2B International’s presentation, which provided fresh strategies and perspectives on market research, including how branding has continued to be the best way to gain customers over lead generation. The event also highlighted the growing importance of data quality, sampling methodologies, and B2B insights, reinforcing how crucial high-quality data is for informed decision-making.
Beyond the presentations, the event was a fantastic opportunity to exchange ideas, discuss upcoming projects, and learn from industry leaders. Whether talking about respondent engagement or new sampling techniques, every conversation added to my understanding of the field. Succeet25 proved to be an invaluable experience, broadening my perspective and leaving me eager for the next industry event.
Networking at The Research Club Event
Of course, networking didn’t stop at the conference halls. The Research Club event in the evening was the perfect way to wind down after a busy day. Good drinks, great company, and some hilarious conversations, exactly what you need after hours of intense industry talk. Let’s just say, some stories from that night will stay in Wiesbaden!
One of the most rewarding aspects of Succeet25 is seeing familiar faces and deepening our relationships with valued partners. Whether discussing past successes or brainstorming future initiatives, these face-to-face interactions are invaluable. The networking events, panel discussions, and informal meetups only add to the experience, making it a productive and inspiring few days.
As a team, we fully intended to take advantage of everything Wiesbaden had to offer, including the famous spas that Carsten had booked for us. After long days of learning and networking, the idea of a spa visit sounded amazing, until my bed started looking even better. So, I’ll just have to add „Wiesbaden Spa Experience“ to my to-do list for the next trip.
Experience summarized
At Sample Solutions, we believe strong partnerships are the foundation of success, and Succeet25 provided the perfect platform to build and strengthen those connections. This trip was an incredible experience that broadened our perspectives, deepened our industry knowledge, and reinforced the value of collaboration. As a team, we are excited to continue learning, growing, and attending more events like this. If Succeet25 was just the beginning, we can’t wait to see what the future holds!
Hristijan Risteski
Hristijan Risteski is an experienced professional with multiple years of expertise in SaaS, and sampling and survey research. Holding a bachelor's degree in Law, Hristijan excels in providing tailored solutions for clients in the United Kingdom, and Australia, ensuring high-quality and reliable research outcomes.
