We are excited to announce that Sample Solutions has been acquired by Norstat, one of Europe’s leading providers of data collection services. This marks an important milestone in our journey since founding Sample Solutions in 2010—and opens up new possibilities for our clients across both B2B and academic research.
What This Means for Our Clients
All of our current services will continue without interruption. Sample Solutions will operate as usual throughout 2025, and there are no changes to our telephone sampling operations or project execution. Clients can expect the same team, the same reliability, and the same dedication to high-quality delivery.
Telephone Sampling
Our established telephone-based sampling services remain fully operational and unchanged. With Norstat’s backing, we will continue to deliver high-quality CATI sample for social, academic, and commercial research—while expanding our reach where needed.
Lifepanel Expansion
With the support of Norstat’s local infrastructure, we are expanding Lifepanel into new regions. We will be rolling out Lifepanel in the Nordics, Poland, and the Baltics, as well as accelerating its development in France, the UK, Italy, Switzerland, and Austria. This expansion will further support probability-based social and academic research with local reach and trusted fieldwork capacity.
B2B Digital Recruitment
Our B2B Digital Recruitment platform will now scale across Europe, offering GDPR-compliant access to verified B2B audiences. Respondents are validated via legal and professional networks to ensure accurate targeting and compliance.
Expect enhancements across recruitment channels, validation layers, and overall data breadth—supporting expert networks, niche targeting, and custom B2B studies.
Carsten Broich will continue as Managing Director of Sample Solutions, reporting directly to Norstat CEO Erling Eriksen.
Erling J.B. Eriksen, CEO of Norstat, commented: “We are pleased to welcome Sample Solutions to the Norstat family. Their strong B2B capabilities and extensive experience in both qualitative and quantitative data collection align with our strategic vision to provide the highest-quality data collection services across Europe. I am confident that, under Carsten’s leadership, we will successfully execute the integration and accelerate growth as planned.”
Carsten Broich, Managing Director of Sample Solutions, added: “Joining Norstat represents a significant milestone for Sample Solutions. We have partnered with Norstat for many years, jointly delivering critical B2B projects to clients. This strategic move enables us to scale our innovative B2B capabilities, expand our panel and sampling offerings, leverage Norstat’s robust operations and strong local market presence, and deliver even greater value to our clients across Europe. We are excited to shape the future of data collection together.”
For more information, please contact:
Erling J.B. Eriksen, Chief Executive Officer, Norstat
+47 992 28 606
erling.eriksen@norstatgroup.com
Carsten Broich, Managing Director, Sample Solutions
+31 648 495 719
carsten@samplesolutions.eu
About Norstat
Norstat is one of the leading data collectors for market research and insight in Europe. We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps our clients to make the right decisions and become better in what they do. We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry.
The company was established in Norway in 1997 and has grown its geographical presence to include Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, Germany, the United Kingdom and Ireland, France, Switzerland, the Netherlands, Austria and Italy.
About Sample Solutions
Sample Solutions BV is a leading provider of niche and probability-based sampling solutions, delivering high-quality respondent access for both consumer and B2B research worldwide. With a strong focus on methodological rigour, the company specialises in Random Digit Dialing (RDD), address-based sampling, and customised B2B recruitment. Their tailored approach ensures accurate representation and high engagement across even the most hard-to-reach audiences.
Carsten Broich
Carsten is the founder of Sample Solutions and Lifepanel with over a decade of sampling and social research experience. A trained aerospace engineer who discovered his love for random phone numbers.
