Social media enhanced RDD

Social media enhanced RDD

Taking a step further into reaching young audience

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The decrease in landline penetration has resulted in a lower percentage of response rate among the young audience.

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Adding a mobile sample in the dual-frame sample has reduced the bias caused. However, younger age groups are still difficult to reach.

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For that purpose only, we have taken a step further and enriched the mobile records with social media information by simply checking the main messenger applications.

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