The decrease in landline penetration has resulted in a lower percentage of response rate among the young audience.
Adding a mobile sample in the dual-frame sample has reduced the bias caused. However, younger age groups are still difficult to reach.
For that purpose only, we have taken a step further and enriched the mobile records with social media information by simply checking the main messenger applications.
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Methodology
REDUCE FIELD COSTS BY USING TARGETED SAMPLE
STEP BY STEP
RDD SAMPLE
The first step consists in generating a raw RDD mobile sample, based on the national numbering plan.
PROVIDER LOOKUP
We determine which network operator currently serves a given mobile telephone number and also the status of the mobile phone.
Messenger services check and link to Social Media
The last step consists of checking Messenger services via official API applications and linking the numbers with Social Media.
Telephone Samples
RDD SAMPLE
Sample Solutions has been providing RDD mobile and landline samples for almost a decade. Our in-house database allows fast turnaround and competitive pricing.
B2B SAMPLE
Our global in-house B2B database has more than 190 million records with selection criteria available for industry classification, employment size, revenue, direct contacts, job titles, and direct phone numbers.
B2C SAMPLE
Select consumer data based on age, gender and another 65 lifestyle characteristics. We even have different attributes available per country.
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