B2C Lifestyle
Learn about our samples
Young audience
Targeting the young population is always a challenge for research agencies. Our age and gender filters can ease the search and by adding additional filters such as location we can provide a highly targeted sample of young audience that can both reduce cost and increase the effectivity of the fieldwork.
Elder population
The hard-to-reach audience includes a sampling of the elder population. Due to a lack of experience and knowledge, this group can be hardly reached with RDD mobile phones. Landlines, on the other hand, can introduce a bias in the sample as they are leaning more toward the females. For that purpose, we have gathered highly targeted data, that would help our client overcome the mentioned problems.
AGE
Whether you need age ranges or exact ranges, we can assist you in a way that you can filter your dataset to match your project’s requirements.
GENDER
If you have projects that require an audience of a specific gender, whether the project is related to gender equality, domestic violence, or similar, we have got you covered.
LOCATION AND POSTCODE
Municipal elections, location-targeted projects postcode quotas, no matter what is your case, we can assist you. Our B2C sample is stratified by location on municipal and postcode levels.
HNWI
Talking about hard-to-reach audiences, we cannot skip High Net Worth Individuals. If you have a hard time reaching this target group, we can offer you a solution.
How do we do it?
OUR APPROACHES
1. Random Generation
The first step in building a lifestyle DB is the generation of pure RDD mobile records.
2. Mobile numbers screening
After generating the sample, we proceed with the screening process in order to flag inactive numbers and clean up the data.
3. Social Media Screening
We randomly generate phone numbers and compare them to Social Media, Messenger Services, and directories in order to enrich the sample with additional information.
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