SMS SURVEY METHODOLOGY
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One Way SMS Survey
Create online surveys that are mobile friendly. Send a personal link to your participants’ mobile devices using SMS. This will allow them to access the survey via their mobile browser.
Read more about One-way SMS Surveys.
Two Way SMS Survey
Known as the “ping-pong” method, use questions in the form of SMS messages that allows you to gather the opinions of a large sample through an SMS dialogue which resembles a chat flow.
Read more about Two-way SMS Surveys.
Benefits of SMS Surveys
Fast feedback
Messaging has the highest open and response rates compared to any other outreach channel.
Convenient and familiar
People are already familiar with text messaging which means they can more easily reply to a text.
Boost your response rate
You can increase your response rate by personalising your survey.
Simple and scalable
Creating a SMS survey is easy. Make the message simple and then send it to a wide range of mobile devices with no problem.
Expand your reach
Everyone has a phone. Giving you access to a very diverse and large sample demographic.
Cost-effective
SMS surveys are a great way of conducting surveys on a budget with a good ROI.
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