SMS is a cheap and efficient way for sending surveys as it lowers your research costs and requires only one SMS to send out the link.
An online survey provides an opportunity for customising the format and style to match your research needs by using images, logo, fonts, question types and even the URL of your survey with a custom link. Use a design that is mobile device friendly.
Mobile surveys are the best way to reach audiences who frequently use their mobile phones. People use their phones everyday for work and everyday related tasks which means that your surveys are guaranteed a high open rate as compared to other forms of reach out. In fact SMS has a 98% open rate compared to other channels.