{"id":10749,"date":"2017-06-27T07:59:18","date_gmt":"2017-06-27T07:59:18","guid":{"rendered":"https:\/\/sample.solutions\/?p=10749\/"},"modified":"2024-03-25T11:54:16","modified_gmt":"2024-03-25T11:54:16","slug":"bvm-kongress-2017","status":"publish","type":"post","link":"https:\/\/sample.solutions\/nl\/news\/bvm-kongress-2017\/","title":{"rendered":"BVM Kongress 2017"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><span style=\"color: #999999;\">Last week in Berlin more than 350 attendees from the market research industry gathered at the <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bvm.org\/kongress-2017\/\">BVM<\/a> <\/span>Kongress 2017 in Berlin, Germany. With temperatures way above 30 degrees Celsius, the ABION Hotel is Spreebogen right next to the Spree river provided a great location for the Congress.<img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-12523 size-full\" src=\"https:\/\/sample.solutions\/wp-content\/uploads\/2017\/06\/bvm-3.png\" alt=\"\" width=\"450\" height=\"300\" \/> <\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #999999;\">Key focus of the congress was the digitization which affects market research in all its facets. It provided interesting insights on new research approaches with regard to the brands, brand reputation, brand perception and brand images but also brand communication, predictive models and preferences for brands together with an outlook on the future of digital marketing. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #999999;\">Self-speaking like any current market research congress, the topic of millennials and multi-channel data collection were discussed. Buzzwords like \u201cBigData\u201d were of course included in various case studies as well &#8211; would have loved to see more insights on how \u201cBigData\u201d was actually used &#8211; maybe next year.<\/span><\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #999999;\">The evening program at the PURO Sky Lounge then provided plenty of networking opportunities and live entertainment (music taste is rather subjective so no need for comments). Though mainly German speaking, plenty of international colleagues from the market research industry attended as well &#8211; always a great opportunity to practice your German. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #999999;\">Germany will have <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/sample.solutions\/\">Sample Solutions back<\/a><\/span>, after the BVM kongress 2017, in September for the <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/theresearchclub.com\/events\/hamburg-networking-event\/\">Hamburg Research Club<\/a><\/span> and of course for the <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.research-results.com\/\">Research&amp;Results<\/a><\/span> trade show in October.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #999999;\">Don&#8217;t hesitate to check out all the other Market \u00a0Research events that are on our radar <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/sample.solutions\/events-calendar-2018\/\">this year!<\/a><\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #999999;\">Bis zum n\u00e4chsten Jahr!<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #999999;\">Carsten Broich, Managing Director\u00a0<\/span><\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>Last week in Berlin more than 350 attendees from the market research industry gathered at the BVM Kongress 2017 in Berlin, Germany. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[17,62,75,18,103,104,19,47,15,45,30,35,56,61,38,39,40,48,41],"class_list":["post-10749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-b2b","tag-b2b-market-research","tag-b2b-platform","tag-b2b-sample","tag-bvm","tag-bvm-congress","tag-cati","tag-data-collection","tag-fieldwork","tag-global-sample-provider","tag-lifestyle-sample","tag-market-research","tag-online-data-collection","tag-phone-sampling-solutions","tag-premier-global-provider","tag-rdd-2","tag-rdd-sampling","tag-sms-survey-platform","tag-survey-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BVM Kongress 2017 - Sample Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sample.solutions\/nl\/news\/bvm-kongress-2017\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BVM Kongress 2017 - Sample Solutions\" \/>\n<meta property=\"og:description\" content=\"Last week in Berlin more than 350 attendees from the market research industry gathered at the BVM Kongress 2017 in Berlin, Germany. 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