{"id":9526,"date":"2016-11-01T09:18:32","date_gmt":"2016-11-01T09:18:32","guid":{"rendered":"https:\/\/sample.solutions\/de\/?p=9526"},"modified":"2024-03-26T09:35:32","modified_gmt":"2024-03-26T09:35:32","slug":"cati-mit-sms-datensammlung","status":"publish","type":"post","link":"https:\/\/sample.solutions\/fr\/blog\/sampling\/cati-mit-sms-datensammlung\/","title":{"rendered":"Verbesserung der CATI Feldarbeit durch die Mischung von CATI mit SMS Datensammlung"},"content":{"rendered":"<p class=\"zw-paragraph\" data-textformat=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;ts&quot;:{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Dieser Artikel ist der letzte der Serie wie CATI <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Feldarbeit<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">allgemein durch die Nutzung von SMS verbessert werden kann. Dieser Artikel wurde gemeinsam mit meinem Kollegen Carsten erstellt. <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">In den vorherigen beiden Artikeln diskutierten wir die verschiedenen Methoden&nbsp; die zur Verbesserung der CATI Datensammlung eingesetzt werden, <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">mittels fortschrittliche<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">m<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\"> B2B <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">u<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">nd B2C S<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">ampling.<\/span><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;ts&quot;:{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Die zuk\u00fcnftige Datensammlung wird sich mehr hin zu einer gemischten Methode der Datensammlung bewegen. Ein gemischter Ansatz des Samplings hilft deshalb mit <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">multimodaler <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Datensammlung. In diesem Artikel fokussieren wir uns auf die einseitige SMS Nachricht, welche dem Befragten einen Link zu einer Umfrage bereitstellt.<\/span><\/p>\n<p class=\"zw-paragraph\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;}\"><strong><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">A. <\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Gemischte<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Datensammlung<\/span><\/strong><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;ts&quot;:{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Die Datenmischung beginnt mit dem Sammeln von Informationen aus unterschiedlichen Quellen. Sobald diese validen Quellen lokalisiert und geladen wurden, m\u00fcssen diese n\u00fctzlichen Daten im n\u00e4chsten Schritt zu einem funktionieren Daten-Set (<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Au<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">s<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">wahlrahmen<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">) zusam<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">mengetragen werden, w\u00e4hrend <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">unn\u00f6tiger Daten ausgeschlossen werden.<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> Der <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Au<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">s<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">wahlrahmen<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">k\u00f6nnte eine Kundendatenbank oder ein <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">national <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">repr\u00e4sentativer<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\"> (<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">NatRep<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">) <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Mobiltelefonrahmen<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">in einer Bev\u00f6lkerung mit einer hohen Penetration an mobilen Telefonnummern sein.<\/span><\/p>\n<p class=\"zw-paragraph\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">In diesem Falle k\u00f6nnte man eine anf\u00e4ngliche Welle an Umfrageeinladungen per SMS nutzen. Da die \u00d6ffnungsrate von SMS bei \u00fcber 90% liegt, werden die meisten Menschen die auf SMS Umfragen antworten die mobile Umfrage innerhalb von wenigen Stunden vervollst\u00e4ndigen. Durch die Nutzung des Umfragelinks ist es m\u00f6glich nachzuverfolgen ob die Befragten die Umfrage ge\u00f6ffnet oder begonnen haben. Zudem kann eine zus\u00e4tzliche Erinnerung per SMS an die Befragten versendet werden, w\u00e4hrend die Befragten die nicht reagiert haben durch CATI kontaktiert werden k\u00f6nnen.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"center aligncenter\" title=\"CATI with SMS data collection \" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/shrinknp_800_800\/AAEAAQAAAAAAAAkqAAAAJDk3NDNmNjVlLTU4NWEtNGFjOC04NGE5LWMyZGIxYWExNTAzOQ.png\" width=\"641\" height=\"159\" data-loading-tracked=\"true\"><\/p>\n<p class=\"zw-paragraph\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Die Vorteile der Methode sind offensichtlich<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">:<\/span><\/p>\n<ul data-level=\"0\">\n<li data-format=\"{&quot;fli&quot;:360,&quot;ls_data&quot;:{&quot;id&quot;:2,&quot;l&quot;:0},&quot;ti&quot;:&quot;-0.25in&quot;,&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ps_type&quot;:&quot;list&quot;,&quot;ml&quot;:&quot;0.25in&quot;}\">\n<p class=\"zw-paragraph\" data-format=\"{&quot;fli&quot;:360,&quot;ls_data&quot;:{&quot;id&quot;:2,&quot;l&quot;:0},&quot;ti&quot;:&quot;-0.25in&quot;,&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ps_type&quot;:&quot;list&quot;,&quot;ml&quot;:&quot;0.25in&quot;}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Kosteneinsparung<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">, da ein Teil der Interviews online auf einem mobilen Ger\u00e4t ausgef\u00fchrt werden.<\/span><\/p>\n<\/li>\n<li data-format=\"{&quot;fli&quot;:360,&quot;ls_data&quot;:{&quot;id&quot;:2,&quot;l&quot;:0},&quot;ti&quot;:&quot;-0.25in&quot;,&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ps_type&quot;:&quot;list&quot;,&quot;ml&quot;:&quot;0.25in&quot;}\">\n<p class=\"zw-paragraph\" data-format=\"{&quot;fli&quot;:360,&quot;ls_data&quot;:{&quot;id&quot;:2,&quot;l&quot;:0},&quot;ti&quot;:&quot;-0.25in&quot;,&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ps_type&quot;:&quot;list&quot;,&quot;ml&quot;:&quot;0.25in&quot;}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">H\u00f6here R\u00fccklaufquote<\/span><\/p>\n<\/li>\n<li data-format=\"{&quot;fli&quot;:360,&quot;ls_data&quot;:{&quot;id&quot;:2,&quot;l&quot;:0},&quot;ti&quot;:&quot;-0.25in&quot;,&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ps_type&quot;:&quot;list&quot;,&quot;ml&quot;:&quot;0.25in&quot;}\">\n<p class=\"zw-paragraph\" data-format=\"{&quot;fli&quot;:360,&quot;ls_data&quot;:{&quot;id&quot;:2,&quot;l&quot;:0},&quot;ti&quot;:&quot;-0.25in&quot;,&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ps_type&quot;:&quot;list&quot;,&quot;ml&quot;:&quot;0.25in&quot;}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Unterschiedliche Charakteristiken der Befragten (einige bevorzugen online, andere Telefon), daher weniger Verzerrung.<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"zw-paragraph\" data-textformat=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;ts&quot;:{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Der Ablauf und die Anzahl an Erinnerungen k\u00f6nnen je nach Art der Umfrage ausgew\u00e4hlt werden. In der Anfangsphase einer Umfrage wird empfohlen einen A\/B Split zu nutzen um eine maximale Effizienz zu erreichen. Auf Befragte kann zu jeder Zeit per SMS Nachrichten abgezielt werden.<\/span><\/p>\n<p class=\"zw-paragraph\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;}\"><strong><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">B. <\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Vorherige <\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">SMS<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\"> Benachrichtigung<\/span><\/strong><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;ts&quot;:{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Ein weiterer einfacher aber sehr effektiver Weg um die Kosten zu senken und gleichzeitig die R\u00fccklaufquote zu erh\u00f6hen, ist die Nutzung von vorherigen <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">SMS<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> Benachrichtigungen.&nbsp; Durch vorherige Benachrichtigung kann Vertrauen aufgebaut werden und der Befragte kann \u00fcber den Zweck der Studie und die Anrufzeit informiert werden.<\/span><\/p>\n<p><img decoding=\"async\" class=\"center aligncenter\" title=\"CATI with SMS data collection \" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/shrinknp_800_800\/AAEAAQAAAAAAAAc0AAAAJDg3OTFmNjY5LTA0YjQtNDI3Zi05NDE5LTNlODU1Y2I2N2JjMg.png\" width=\"641\" height=\"185\" data-loading-tracked=\"true\"><\/p>\n<p class=\"zw-paragraph\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;}\"><strong><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">C. SMS <\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Folgefragen<\/span><\/strong><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;ts&quot;:{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Einige Umfragen erfordern zus\u00e4tzliche Folgefragen zur Kl\u00e4rung und Gewichtung.<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> In vielen F\u00e4llen ist das Auffinden des richtigen Befragten <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">langwi<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">e<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">rig<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">. Deshalb wird empfohlen die Mobiltelefonnummer eines Befragten w\u00e4hrend der <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Hauptfeldarbeit<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">zu sammeln. So ist es nicht nur m\u00f6glich direkt Folgefragen<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> an die<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> richtige <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Person<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> zu senden, sondern auch durch die Nutzung von einseitigen oder zweiseitigen SMS Nachrichten extra Daten zu sammeln.<\/span><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;ts&quot;:{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Dieses Verfahren reduziert die Wahrscheinlichkeit die falsche Kontaktperson innerhalb einer Organisation auszuw\u00e4hlen, reduziert die Kosten durch weniger Zeit<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">aufwand<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> nach dem richtigen Befragten zu suchen und l\u00f6st die Notwendigkeit von <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">CATI<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> Folgefragen, denn ein Teil der Daten kann per SMS gesammelt werden.<\/span><\/p>\n<p class=\"zw-paragraph\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;}\"><strong><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">D. <\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Vorso<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">rtierung<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">per<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> SMS<\/span><\/strong><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;ts&quot;:{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">In <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Umfragen<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\"> mit <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">niedrige<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">r<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Inzidenzrate<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">(IR) <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">ist <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">die Vorsortierung <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">eine<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">r<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> der gr\u00f6\u00dften Kostenfaktoren. Ein Agent der CATI Einrichtung muss sich durch die Befragten Arbeiten und deren <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Eignung<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">pr\u00fcfen. In machen Umfragen mit IR unter 10% kann man sich vorstellen dass es nicht nur zu Extrakosten kommt, sondern auch zu einer reduzierten Motivation des tats\u00e4chlichen Agenten. Durch die Nutzung von SMS<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Vorsortierung<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">kann man eine kosteneffektive Methode nutzen um die richtige Zielbev\u00f6lkerung zu finden. <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Vorsortierung<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">ist praktikabler<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">f<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">\u00fc<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">r B2C <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Projekte.<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> Doch bei Nutzung eines K<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">unden-Stets ist es m\u00f6glich eine <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Frage <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">zur Vorsortierung <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">hinzuzuf\u00fcgen. <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Die Vorsortierung <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">per einseitiger<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> o<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">der zweiseitiger<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> SMS <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">kann \u00fcber einen<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> API <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">mit der CATI S<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">oftware<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> verbunden werden, sodass die Antworten direkt aus der CATI Software gesammelt werden k\u00f6nnen.<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">&nbsp;<\/span><\/p>\n<p class=\"zw-paragraph\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;}\"><strong><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">E. <\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Qua<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">li<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">t\u00e4tspr\u00fcfung<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">pe<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">r<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\"> SMS<\/span><\/strong><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;ts&quot;:{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Viele<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\"> CATI <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Feldagenturen<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">pr\u00fcfen derzeit etwa<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\"> 10% <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">der Interviews, entweder durch <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">abh\u00f6ren von<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Aufnahmen<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\"> oder <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">alternativ durch einen Folgeanruf, indem mehrere Fragen gestellt werden.<\/span><\/p>\n<p class=\"zw-paragraph\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Durch die zweiseitige oder einseitige SMS Umfragen k\u00f6nnen Basisdaten automatisch verifiziert werden und damit Zeit und Kosten eingespart werden. W\u00e4hrend der Periode der <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Feldarbeit<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">sollten Mobiltelefonnummern gesammelt werden (wenn diese nicht bereits pr\u00e4sent sind) und die Befragten sollten \u00fcber potentielle Folgenachrichten informiert werden.<\/span><\/p>\n<p class=\"zw-paragraph\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;}\"><strong><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">F. <\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Schluss<\/span><span class=\"zw-portion\" data-format=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">folgerung<\/span><\/strong><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;,&quot;ts&quot;:{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Marktforscher k\u00f6nnen sehr viel aus der SMS Integration gewinnen und sollten von ausschlie\u00dflichen Folge-Emails zu integrierten SMS wechseln, denn dies bietet mehrere Interaktionswege mit einem Befragten und f\u00fchrt damit zu h\u00f6heren Antwortraten.<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Die <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Leserate<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">von Emails liegt derzeit bei unter 1% und wird sogar noch weiter sinken, w\u00e4hrend SMS \u00d6ffnungsraten bei \u00fcber 90% liegen und innerhalb der ersten 3 Minuten gelesen werden.<\/span><\/p>\n<p class=\"zw-paragraph\" data-format=\"{&quot;ps_lineRule&quot;:2,&quot;ls&quot;:1.6,&quot;type&quot;:&quot;paragraph&quot;}\"><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Treten Sie jederzeit in Kontakt mit<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> Sample Solutions (info@samplesolutions.eu) <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">oder unserem<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\"> CATI <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;rgb(255,255,255)&quot;}\">Softwareanbieter um zu besprechen wie SMS innerhalb Ihrer aktuellen CATI <\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">Feldarbeit<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\"> P<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">rozesse<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">&nbsp;<\/span><span class=\"zw-portion\" data-format=\"{&quot;fgc&quot;:&quot;rgb(77,77,77)&quot;,&quot;size&quot;:10.5,&quot;type&quot;:&quot;text&quot;}\">integriert werden k\u00f6nnte.<\/span><\/p>\n<p><a href=\"https:\/\/sample.solutions\/improving-cati-fieldwork-whitepaper\/\"><img decoding=\"async\" class=\"wp-image-9527 size-full aligncenter\" title=\"CATI with SMS data collection\" src=\"https:\/\/sample.solutions\/wp-content\/uploads\/2016\/11\/germanski-baner-1.png\" width=\"1024\" height=\"538\"><\/a>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dieser Artikel ist der letzte der Serie wie CATI Feldarbeit&nbsp;allgemein durch die Nutzung von SMS verbessert werden kann. Dieser Artikel wurde gemeinsam [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6],"tags":[63,85,19,34],"class_list":["post-9526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-sampling","tag-b2b-sampling","tag-b2c-sampling","tag-cati","tag-sample-solutions"],"_links":{"self":[{"href":"https:\/\/sample.solutions\/fr\/wp-json\/wp\/v2\/posts\/9526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sample.solutions\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sample.solutions\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sample.solutions\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sample.solutions\/fr\/wp-json\/wp\/v2\/comments?post=9526"}],"version-history":[{"count":1,"href":"https:\/\/sample.solutions\/fr\/wp-json\/wp\/v2\/posts\/9526\/revisions"}],"predecessor-version":[{"id":23294,"href":"https:\/\/sample.solutions\/fr\/wp-json\/wp\/v2\/posts\/9526\/revisions\/23294"}],"wp:attachment":[{"href":"https:\/\/sample.solutions\/fr\/wp-json\/wp\/v2\/media?parent=9526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sample.solutions\/fr\/wp-json\/wp\/v2\/categories?post=9526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sample.solutions\/fr\/wp-json\/wp\/v2\/tags?post=9526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}