Ethnic Sample
Sampling the hard-to-sample.
When targeting ethnic minorities, respondents from specific country of origins or likely religions, general RDD sample does not perform well due to a low incidence rate. Using our targeted ethnic mobile sample it is possible to survey respondents with high accuracy.
We have wrapped up complex niche projects with:
Compliance
Ethnical sampling for sensitive PII data
The ethnic sample is overlaid with public data that can be found from various public sources. If data is not available publicly, we cannot retrieve it.
Most social media and messenger networks have the option to set up privacy options. When these are activated, we do not have a way to retrieve the data. Sample Solutions keeps track of the timestamp when the data has been processed and which sources have been used.
Mil. Delivered Profiles
Projects Yearly
% Flagging Accuracy
Our Process
Probability Sampling meets Big Data
Sample Solutions developed the enriched-RDD sampling approach in-house. We are using multiple steps to create a highly targeted sample that nevertheless contains probabilistic criteria such as the selection probability and frame size for social research. Here are the steps for the sample generation:
01.
A raw mobile RDD sample is generated. The sample is screened for activity to show working/non-working numbers.
02.
We match the working numbers with social media data, public search queries and messenger services. This is done using large text, an onomastic approach or facial coding.
03.
We check whether there are indicators that a respondent belongs to the needed target group. Confidence intervals are also provided.
04.
We provide the full data, with information on matched records, target audience, and audience that is not within the target – possible to dial all three batches at different ratios and account for it using post-stratification. This approach allows researchers to apply either a Probability-based approach or quota-based approach to sample these sub-populations.
Data Sources for Ethnic Sampling
Our Big Data Expertise for Research
Sample Solutions has been ISO 27001 certified for over 5 years. We apply heavy Big Data and ETL processes for our sampling. This way we leverage gold standard sampling for the industry.
Big Data
Coming from website data, search data and various other unstructured data.
Messenger Services
Deriving Data from Messenger, Telegram, WhatsApp, or WeChat.
Social Media Data
Using various Social Media sources such as LinkedIn, Facebook, Twitter, WeChat or Instagram.
About Us
Applications of Ethnical sampling
Ethnic Minorities
Country of Origin
Using Social Media data and an onomastic approach we are able to estimate the country of origins.
Religion
Using an onomastic approach we can significantly increase the chance of identifying followers of specific religions eg. Islam, Judaism, or other religions.
Frequently Asked Questions
Have any questions on our Ethnical sampling? We have got answers
We would source landline sample from white pages data when available and then apply an onomastic approach to the names. In most cases this yields older respondents and those that have been in the country for longer.
We can only target literate people that use a messenger or social network. Overall education level is higher, more males and overall younger people. Since we screen an RDD sample there are individuals that cannot be matched, thus a coverage error is introduced.
No, the data is processed live meaning the generated mobile RDD numbers are compared live with various social media and messenger services.
Variables like region, gender and estimated age can be added.
Our data is profiled / estimated. We have high evidence that a specific trait like religion, country of origin or ethnicity exists but we do not have hard facts or collected data.
Depending on the volumes and specifications, the default turnaround time for a sample of this kind is 2 to 3 working days.