There are various methods to collect data on key opinion leaders and decision-makers in the B2B sector. Digital recruitment can significantly enhance the effectiveness of your research project as a researcher. As data collection shifts toward hybrid methods, it is essential to adopt modes that engage survey respondents in their preferred environments—whether online or offline, via mobile or landline, email, or other channels like LinkedIn, or WhatsApp.
Knowing the significance of this shift and processes, we at Sample Solutions have been working on a new service that will help researchers request feasibility for their research projects and have instant insights into the potential number of interviews or surveys they could complete for their qualitative and quantitative research projects.
B2B Digital Recruitment Platform
Our B2B digital recruitment process offers tailored solutions for reaching niche B2B audiences with precision. At Sample Solutions, we rely on our proprietary, real-time updated B2B database of over 700 million verified contacts with global coverage. By utilizing multiple digital channels, we effectively engage business professionals and key decision-makers across diverse industries. Our highly targeted and flexible approach ensures the delivery of respondent pools that perfectly match the unique objectives of your research studies.
We are currently developing our new B2B digital recruitment platform, designed to simplify and streamline the process of managing research project requests for digital outreach services
For whom is the digital recruitment platform?
The platform is specifically designed with research agencies in mind, CATI fieldwork companies focusing on research, who want to blend digital and phone channels, panel companies, and corporate researchers, looking for an online solution for their upcoming and ongoing research projects. Our platform will empower researchers to get instant pre-feasibility checks and verified checks within 24 hours. Accelerating workflows and enhancing efficiency, will bring a smoother experience for both researchers and internal teams.
Research agencies and researchers can easily request feasibility for B2B participant digital recruitment for both qualitative and quantitative projects by using over 35 distinct selection parameters to filter our database, generating AI-written project descriptions, specifying delivery timelines, IR estimations, and providing additional files such as screening criteria, enabling us to deliver a tailored quote based on the research partner’s needs.
How does our B2B Digital Recruitment Platform work?
As a researcher, you can gain quick access to our platform with a simple registration. Once logged in, you get your own overview and dashboard, which will provide a detailed view of your individual profile as well as all ongoing and completed research projects you are running or planning to run.
Research agencies can have a lot on their plate with having multiple projects that need to be requested at the same time, so besides the overview, we’ve developed a quick request option allowing individual researchers to request a project to our team by filling in a form with their requirements and information about each research project.
Not only can you use a quick form, but you can also see an instant count and feasibility for the project and make informed decisions regarding the project.
Choosing the audience for your project is in most cases your starting point as a researcher.
In addition to the general project information, we are enabling you to choose the audience using our custom filters and see a preview of the possible recruits for their project according to your chosen criteria. Next to the audience selection, you can also provide our team with additional information or upload documentation or a screener survey to help us understand the project and summarize your request.
Once you’ve submitted your requests, you can conveniently track the status of your research projects in real time, gaining immediate insights into the progress made. Additionally, you will have access to a comprehensive summarized overview that covers all their ongoing projects and requests.
Each individual project request is editable, allowing flexibility to make necessary adjustments as needed prior to launching the project.
Having the ability to manage the respondents involved in the research ensures a tailored approach to data collection and approvals, giving you as a researcher control over the outcome of your project. Most importantly, each project is equipped with its own dedicated reporting features, which can be accessed at any time, providing valuable insights whenever required.
Smart estimation of completes per project
Our latest developments to our B2B Digital Recruitment platform focused on streamlining the calculation of the estimated number of completes that should give a quick count for each project while selecting the audience.
With a smart calculation of an industry-standard percentage from the total count of the audience, and a certain variation the system calculates the feasibility of your project with your chosen criteria.
Detailed reporting
Besides the basic overview, the project reporting includes the estimated number of completed interviews, the cost per interview (CPI), and the incentive value for the research project. This provides a better overview of the success and the costs of the project.
In addition to the general information already provided, an Activity Timeline feature has been incorporated into the reporting, offering precise timing as well as detailed insights into each individual step of the project. Furthermore, the report also contains the RFQ Details, which provide essential information about the submitted quote and its specifications, giving the researcher an opportunity to scan through multiple projects quickly and easily.
Upcoming developments for the next year
The primary focus for the future development of our B2B Digital Recruitment platform will be to enhance and finetune the process of receiving requests and subsequently sending detailed quotes. These quotes will include all the necessary information you need for specific projects.
While we are automating the request and quotation process, our dedicated team remains the driving force behind project management. We prioritize quality and thorough checks before initiating any project. Using the platform, we can review and customize quotes manually, ensuring they align with the needs of your research for optimal project outcomes.
To wrap up
With the most recent advancements integrated into the platform, along with exciting upcoming improvements planned for the next year, we are set to create a comprehensive management system for all research projects, for both quantitative and qualitative surveys and interviews. As a research company or individual research will be able to request and follow any project, allowing you to achieve quicker and more convenient results and insights.
From the initial stages right through to the successful completion of either your qualitative or quantitative research projects, everything will be streamlined to enhance efficiency and effectiveness.
Jana Zatenko
Jana has over 8 years of experience in Digital Marketing in almost all digital marketing fields. From email marketing, design, to content writing, Jana can create high-quality content and manage different marketing projects. Jana believes in an analytical approach to marketing and building up a story around it.
