2 Way SMS Surveys

How it works

The purpose of the 2 Way SMS Surveys (also known as the “Ping-Pong” method) is using questions in the form of SMS messages that allow us to gather the opinions of a large sample through an SMS dialogue which resembles a chat flow. This survey method has enormous and various benefits.

Benefits

    1. Mobile Phone accessibility: access to phones without the Internet;
    1. Global coverage: Reach even in inaccessible areas;
    1. Focused: Clear and concise responses;
  1. Participants are in control: increase of response rates.

Conclusion

SMS is clearly the dominant method for widespread communication use, therefore the logical choice of targeting a large number of people with high efficiency. An example is provided which shows the effectiveness and easy use of the 2 Way SMS surveys.

This article was posted in the category SMS and contains the following keywords: 2 Way SMS, SMS survey,, 2 Way SMS Video