How it works
The purpose of the 2 Way SMS Surveys (also known as the “Ping-Pong” method) is using questions in the form of SMS messages that allow us to gather the opinions of a large sample through an SMS dialogue which resembles a chat flow. This survey method has enormous and various benefits.
- Mobile Phone accessibility: access to phones without the Internet;
- Global coverage: Reach even in inaccessible areas;
- Focused: Clear and concise responses;
- Participants are in control: increase of response rates.
SMS is clearly the dominant method for widespread communication use, therefore the logical choice of targeting a large amount of people with high efficiency. An example is provided which shows the effectiveness and easy use of the 2 Way SMS surveys.